Dheeraj Santosh Kollipara — Lzy Lad
UX / UI Designer & Brand Identity Specialist
nagadheeraj.kollipara@gmail.com
+91 89856 21250
linkedin.com/in/lzylad
behance.net/lzy_lad
Guntur, Andhra Pradesh, India
Profile
UX/UI and branding specialist, 14+ years deep. Started in graphic design, ran digital marketing and copywriting, and moved into UX and brand identity by 2019–2020 — shipping work for a social platform across 30+ countries and two apps that won #2 in India's #AtmanirbharBharatApp Contest. I design the product and the brand around it, then build the front-end myself.
Proof of Work
- Two apps won #2 in their category in India's #AtmanirbharBharatApp Contest — YourQuote (Social) and Imumz (Health)
- Book cover illustration ('Epiphany') on Amazon's travel bestseller list
- ₹0 ad spend → ₹14 lakh WhatsApp campaign in 2 weeks (#GiveNowGetLater)
Experience
2012 – present Freelance Designer — Graphic, Brand & Visual Design
Independent (global clients)
- Began a graphic-design career at age 20 while in college; by 2016–2017, working as an expert graphic designer.
- 14+ years of freelance design across brand identity, campaigns, illustration and print — for clients from ISRO to independent artists.
2019 – 2021 UI Designer & Branding Specialist (Freelance)
Independent — product & brand engagements
- Evolved from graphic design into UI and branding work by 2019–2020, then into UX design and branding expertise.
2019 UX Consultant
Imumz (Vedic Pregnancy app)
- Designed culturally-sensitive UX; app ranked #2 in the Health category of India's #AtmanirbharBharatApp Contest.
2017 – 2018 Creative Head
YourQuote (social writing platform, 30+ countries)
- Led content strategy and creative direction for a writing platform with presence across 30+ countries; won #2 in the Social Apps category of India's #AtmanirbharBharatApp Contest.
2018 Lead Designer — Auroville Mobile App
Auroville (invited)
- Invited to design a mobile app reflecting Auroville's values; integrated sustainability and community-centric design principles.
2017 Visualizer, Designer, Copywriter, Photographer, Videographer
Ebani Advertising, Hyderabad
- Delivered digital marketing, social media, content strategy and content creation for clients including Vivaha Bhojanambu and GMR Airport Hyderabad.
Skills & Tools
Design
UX research, UI design, micro-interactions, prototyping; Figma, Adobe Creative Suite (Photoshop, Illustrator, After Effects); Graphic design, brand identity, illustration, mural/album art, print, merch & fashion; Web & app design, product, communication and game design.
Build
Claude Code, Cursor, GitHub Copilot, Hermes (AI-assisted product building); Vibe coding: Cursor, Bolt, Lovable, v0, Replit; AI-assisted web design, AI-assisted graphic design; AI-assisted automation; MCP tool servers, loop engineering, graph engineering.
Content
Copywriting, content writing, storytelling, scriptwriting; Social media marketing, growth hacking.
Research
Multi-disciplinary research, AI research, AV research, UX research.
Education & Logistics
B.E. Civil & Structural Engineering — Sri Chandrasekharendra Saraswathi Viswa Mahavidyalaya (SCSVMV), Kanchipuram, Tamil Nadu. 2012–2016, 8.3/10 aggregate.
English, Telugu, Tamil (functional).
Remote worldwide, or in-person anywhere in India. Flexible hours.
Lab: RTX 4050 (6GB VRAM) workstation with local model execution — labs and pipelines do not depend on external API availability.